Business Name
Business Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Best Phone
(###)
###
####
Contact
*
First Name
Last Name
Email
*
What does your business do?
*
If you had 30 seconds to describe your business to someone (what is your elevator pitch?)
Do you have a tagline or key phrase?
What problem do you solve for your customers?
or what need are you filling for your customers..
Who are your three main competitors?
(Direct or indirect) What do you like/dislike about their brand/ business model?
What about your product or service sets you apart from your competitors?
Why do prospects want to do business with you?
Is there a unique story behind your brand name or reason for being?
What brought you to start your business? People love a good story.
What five adjectives best describe your business??
How do you want your customers to remember you?
Are their any specific deliverables for your brand identity?
Where will you be using your branding? ie; shipping boxes, store signage, billboards, digital banners, company stationary, business cards, soft goods (promotional apparel or logo wear) etc.
Does any of your current material need to be updated to match the new brand?
Who are the decission makers on this project?
Who will be signing off on budget approvals, design rounds and final asset delivery? If there is more than one person within your organization, please decide internally who will be the final decision maker before we start.
What is the turn around time for making decisions internally?
How many people need to approve a decision before it is signed off on?
Do you have an ideal timeline for this project?
When would you like to complete this project?
Is there a specific symbol or icon that you would like to include in your branding?
Describe your ideal customer?
Do you sell to other businesses or end consumers?
What is your ideal customer profile?
What is the primary message you want to convey to your customers?
Verbal or implied through emotion and feeling.
What are five adjectives that best describe your ideal customer?
If you have a Pinterest board of inspiration, do share!
What is the purpose of this exercise for you? Why now?
If you have an existing brand/ identity, why isn't it working for you?
Do you have any specific guidelines or preferences you would like to wok within?
Color palettes, fonts, other branding elements that we need to consider?
What three brands do you love the most and why?
Please share links to each.
What five adjectives best describe your brands desired look and feel?
Anything else we should consider?