Marin Rowing Association
BRANDING, WEB DESIGN + BUILD, ART DIRECTION, PRODUCT DESIGN
Marin Rowing Association is a competitive rowing club in Marin County that cultivates highly skilled athletes at both high school and adult levels. They have won countless National and Olympic titles over the last 52 years.
Marin’s website was outdated and clunky and their logo and branding were frequently being misused for promotional apparel, marketing and collateral by different branches of the organization. They asked me to build a new website that better represented the caliber of athletes and programs within the organization. I then developed a new visual language along with branding guidelines that could easily be interpreted across all departments.
For their 50 Year Anniversary, I was asked to create a logo and marketing collateral to promote fundraising efforts for the year. Working directly with the Board of Directors, I developed branding, printed collateral and merchandise.
