Chromaculture

Chromaculture Apparel is an apparel design company with a mission to eliminate the “corporate gym shirt”. Our goal is to create products that elevate the customer experience through thoughtful design, high-quality materials and production and domestic manufacturing.

I founded Chromaculture in 2009 in my crowded garage in Santa Cruz, California surrounded by surfboards, bikes, skateboards and other beach toys. My goal was simple: make T-shirts and have fun. My role as owner/founder ensured that there was always a new problem to solve, obstacle to overcome or task to master.

 
Sam Kraus

My name is Sam Kraus and I’m a graphic, product, and website designer from the San Francisco, Bay Area. In the past decade, I’ve launched two apparel businesses, designed absurdly soft clothing for an iconic California lifestyle brand, and created eye-catching packaging for an award-winning consumer electronics company. Today, I create brand identities and websites for individuals and small businesses seeking to stand out in their industry. I approach each project with curiosity and patience. My goal is not only to realize the client’s needs but to consider the user’s experience functionally, emotionally, and aesthetically.

I am currently pursuing my interests in architecture, sustainability, and the connection between people and place.

https://www.haushaus.design
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