Marine Layer is a California lifestyle brand with absurdly soft clothes, designed in San Francisco and enjoyed by all. As senior mens designer, my objective was to continually elevate the product offering by challenging industry trends through my refined design aesthetic.
My name is Sam Kraus and I’m a graphic, product, and website designer from the San Francisco, Bay Area. In the past decade, I’ve launched two apparel businesses, designed absurdly soft clothing for an iconic California lifestyle brand, and created eye-catching packaging for an award-winning consumer electronics company. Today, I create brand identities and websites for individuals and small businesses seeking to stand out in their industry. I approach each project with curiosity and patience. My goal is not only to realize the client’s needs but to consider the user’s experience functionally, emotionally, and aesthetically.
I am currently pursuing my interests in architecture, sustainability, and the connection between people and place.
